Researchers from the University of Pennsylvania have been awarded a grant to study the behavior of smokers.
The five year $20 million grant will fund a study, in which researchers will examine why people are still smoking in 2013. According to the co-principle investigator of the study, Dr. Robert Hornik, researchers will examine messages about tobacco through various forms of media.
Dr. Hornik says that the study will focus on every part of a message that may influence someone to smoke. During the study, researchers will focus on things such as a company pack color. For example, Dr. Hornik, says that if a company is making their pack color green, it could mean the color may be environment friendly, which could mislead the smoker to think the cigarette may not cause any harm.
Researchers will collect and examine any information that influences a smoker to continue smoking.
By Yalin Kaganovich
Insight Mag Correspondent