AVERSA PR PRESENTS: 100+ SALONS PARTICIPATE IN ‘HOPECUTS’ EVENT

Insight Magazine September 12, 2013 0

Screen Shot 2013-09-12 at 1.12.21 PMBeauty does good! On September 15, 2013 over one hundred of the top salons and spas in Pennsylvania, Delaware, New Jersey, Washington D.C. Virgina and everywhere else in the Mid-Atlantic region will donate 100% of their daily proceeds for the 18th annual “HopeCuts” event to benefit City of Hope.

This absolutely amazing annual event goes to help cut out cancer, HIV/AIDS and diabetes! So, on Sunday, September 15, 2013 (or an alternative date selected by salons), staff come in on their day off and volunteer their time to help cut out cancer, HIV/AIDS and other life-threatening illnesses.

Screen Shot 2013-09-12 at 1.12.48 PMHopeCuts events and promotions will vary by salon, but may include specially priced services, entertainment, refreshments, raffle prizes and more.  Special thanks to Raylon Corporation for serving as this year’s benefactor and parent sponsor.  Participating salons that raise $500 or more will qualify to enter City of Hope’s annual fantasy hair show “Universal Warrior” on Saturday, November 2, 2013 at Voyeur (1225 St. James Place, Philadelphia, PA 19107).

“HopeCuts” began 18 years ago and has raised over $4 million dollars.  The event began in 1995 when a local cosmetology school opened their doors and dedicated an entire Saturday to raise funds for cancer and HIV/AIDS research at City of Hope.  Today, “HopeCuts” events are held by hundreds of high end salons across the country, including 100 +salons in the Mid-Atlantic Region.  During HopeCuts, participating salons will offer a women’s and men’s haircuts, with select salons  also offering makeovers, manicures, spray tans, massage and more. Individual salons may also provide music, food, entertainment, raffles, door prizes and more to celebrate this special day.

Top early picks for HopeCuts 2013 include the below, with dozens more to be added!

Philadelphia

  • D. Tails & D. Signs – Midtown Village/Center City
  • Elegant Studio – North Broad Street
  • Headhunters Hair Design – East Passyunk
  • LA Hair Design – East Passyunk
  • Luna Salon – Old City (Note: Event is September 16)
  • Salon Royale Court – Center City
  • Salon on 4th – Old City
  • Salon Tenshi – Northern Liberties
  • Signatures Du Mei – Northern Liberties
  • Toppers Spa/Salon – Rittenhouse
  • Tundella & Co. – Old City

Pennsylvania

  • Carmine & Co. Hair Salon – West Chester
  • Design by Michael Christopher
  • Essentials Salon and Spa – Doylestown
  • The Secret Salon and Spa – Levittown
  • Tina’s Salon and Day Spa – West Reading
  • Toppers Spa/Salon – Devon
  • Toppers Spa/Salon – Newtown
  • United Artist Salon & Spa – West Reading
  • Wyomissing Hair Salon – Wyomissing

New Jersey

  • Beauty Within Hair Salon – Pennsauken
  • Lil Lee’s Hair Studio and Spa – Sparta
  • Lorraine’s House of Styles – Hoboken
  • Village Mane Salon – Newton (Note: Event is September 22)

Other

  • Salon XYZ – Washington DC
  • Toppers Spa/Salon – Dover

*For a full list, including salons hosting events later in the fall, visit www.hopecuts.org. For the most up-to-date in-salon promotions and activities, please visit individual salon and spa websites, Facebook pages and Twitter feeds.  Also, salons and spas are invited to use hashtag #hopecuts13 to post their specials and promotions on Twitter.

“These fundraising efforts could not exist without the generous support of every salon involved and amazing corporations such as Raylon and we are forever grateful of their time and dedication to our cause,” Harry Giordano, Senior Director of Development of City of Hope, Northeast Region. “Without our salon partners and parent sponsors such as the Raylon Corporation, none of this could be possible. The products and support that Raylon donates to the hundreds of participating “HopeCuts” salons is astronomical.”

Screen Shot 2013-09-12 at 1.12.35 PMAbout City of Hope

This year also marks the centennial anniversary of City of Hope, and they have proudly met this celebratory milestone by making break-through advances in the following areas: Type 1 Diabetes, Cancer Immunotherapy Platform, developed a pioneering cancer drug, COH29 and T Cell Immunotherapy. The work conducted at City of Hope is shared with medical centers worldwide, touching the lives of millions of people everywhere.

The City of Hope National Medical Center and Beckman Research Institute is a National Cancer Institute-designated Comprehensive Cancer Center and has been named one of the Top 25 Cancer Hospitals in U.S. News and World Report.  For more information about how you can support City of Hope’s lifesaving research and treatment programs, please call 1-800-260-HOPE, or visit the Web site at www.cityofhope.org.  City of Hope, Where the Power of Knowledge Saves Lives™.

About Universal Warrior – Save the Date!

Salons that raise $200 or more during HopeCuts will qualify to compete in “Universal Warriors,” on Saturday, November 2, 2013, at 8:00 PM, at Voyeur (1225 St. James Place, Philadelphia, PA 19107).  Sit back and prepare to enjoy the most wonderously weaved warriors showcasing the best in fantasy hair from all galaxies and time periods far, far away.  Vikings, super heroes, alien forces, earth militaries, futuristic commandos and every hair-hopping warrior imaginable will pay homage to the real-life warriors fighting cancer, HIV/AIDS and other life-threatened illnesses at City of Hope. During the night, enjoy the epic battles of good vs. evil performed by Brittany Lynn’s Drag Mafia. Salons will compete in seven different categories for top prizes valued over $5,000.  Tickets will be sold in advance and at the door for $25.00 by calling 1-800-344-8169, emailing hgiordano@coh.org or visiting www.hopecuts.org. (Online tickets sales begin in late September.)

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