Centers for Disease Control and Prevention organized an anti-smoking ad campaign which ran for 12 weeks in the spring as well as early summer. The federal government spent nearly $54 million just to get people to stop lighting up and kick the habit.
Though the final numbers have no been reported yet, according to USA Today the government may have reached its goal. The goal from the campaign was to get 500,000 people to attempt to quit coming and 50,000 to actually suit smoking. The agency reported that the ads got people to call the toll-free quit line at 800-QUIT-NOW, with as many as 192,000 people calling. As well as more traffic has been reported on the website smokefree.gov.
Currently CDC is working on yet another round of campaigns set to begin next year. In these campaigns American smokers speak about their stories. Tell viewers about how the habit paralyzed them, how they have had their lung removed, and even amputations they have gone through.The date for the next ad run has not been announced yet.